Because they couldn’t. He bought the bag before they automatically tracked all purchasers with a unique ID on the bags they sell. The CEO of PD actively called the tip line.
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No one is wondering why a backpack has a serial number to begin with? Vehicles, sure. Electronics, ok. But a backpack? Why does it even need a serial number?
It’s essentially a clothing item. My t-shirts don’t have serial numbers. I’m just finding it a bit insane that a backpack would have a unique serial.
They have a pretty robust used gear swap program and their products come with lifetime warranties.
Neither of which actually requires a unique ID registered to a name.
Yeah… that should be tied to the product, not a person. And it doesn’t need a unique serial number. Take the old one back, verify it’s not a fraud, send the replacement. If it’s a fraud, destroy it and let the customer know why, then offer them credit on a genuine piece.
A backpack company doesn’t need to know who I am.
I predict that soon there will be legislation outlawing the removal of unique identifiers on articles of clothing.
It’s so people can’t commit fraud mostly. There’s an epidemic of people buying something from a place like Amazon and then 2 years later buying it again and returning it but sending the old one back instead.
This allows tracking of that. Otherwise the company loses money and has no recourse. I get it from that perspective. Even some phone cases have the same thing. Apple cases. Pikata cases. Many things and it is for this reason mostly.
Not so they can track theft or hopefully track you.
If that’s their approach, I’ll just refrain from doing business with a company whose default position is that their customers are intending to commit fraud.
Again we see CEOs have solidarity with their class.
Something to think about.
The bag they eventually located [looked] just like Peak Design’s crowdfunded “Everyday” V1 model [and] was likely bought between 2016 and 2019. Dering […] called the NYPD tip line to share what he knew and vowed to do “whatever is possible” to identify the shooter, including consulting Peak Design’s legal team to see what he could share with police.
Headline correction: He denies specifically snitching on Luigi, but would eagerly have done so if they were able but found that he didn’t have the data.
Imagine letting it get out that you, as a CEO, actively called a tip line personally, in the most limped dick, impotent, wienery way possible, to try and help the police arrest a man who became a working class hero for murdering a CEO. That dude might be the biggest sissy that ever lived.
Terrible businessman too. He could have said nothing and sales could go way up because his backpack got huge media coverage. But he had to be the little tattletale bitch he’s always been, calling the cops. Hope he goes bankrupt because most people who see this shit won’t buy his backpack. SEO- Peak Design shitty products
“He bought the bag before they automatically tracked all purchasers with a unique ID on the bags they sell.”
The fuck?
OP is misquoting and misinterpreting what was said here.
We cannot associate a product serial number with a customer unless that customer has voluntarily registered their product on our site
But they said that wouldn’t even apply if he had registered because his bag was a V1, and
we did not implement unique serial numbers until V2
And who else does this?
What other companies have unique optionally-registered serial numbers for warranties? My lawn maintenance equipment (Ego), my luggage (Briggs and Riley), and my wine glasses (Waterford), off the top of my head. It’s not uncommon, and, again, optional.
My wallet (Secrid). Bought mine in person at a random retailer, and never registered it, though.
Almost every company? It’s called a serial number.
The weird part is connecting serial number to customer account for anything without internet access (or really, I’d draw the line at electronic components), no?
No.
Why would I want a company to track my backpack? How is that a feature?
They don’t. Nearly everything that you buy has a unique serial number, and if consumers are buying direct from manufacturers it could, in theory, link a consumer to a serial number. It’s unlikely that they could make those connections, though. Peak sells direct, but they also sell through 3rd party stores and distributors, where there is an abstraction between the serials and consumers.
I would assume these are intended for use when hiking and mountain climbing. It could save your life if someone else has your GPS coordinates when you go missing.
Any serious hiker concerned about that would carry an SOS beacon for an emergency. I would I no way want my backpack broadcasting my GPS location 24/7 in case I get lost in the woods.
Nah, nothing about Peak Designs (or any electronic gear backpack company)is intended for serious hiking let alone mountain climbing. The inexperienced day and over night hikers may rely on a phone as newer ones have rudimentary GPS ability. The more serious are using things like InReach.
I don’t think that ‘tracing’ here means something like ‘there’s a GPS tracker in every backpack’.
You could see this type of backpack in a CCTV shot. Later the police recovered a backpack - that they thought was the one on CCTV - and now need to find the owner. If it was registered at the company by the owner, they may have been able to say “oh yes, that serial number is registered to a customer. Here’s their name and address they told us when registering at $date”. If the customer never registered their bag, the only piece of information they could give out would (maybe) be something like “This bag was sent to an Amazon warehouse at $date, ask them if they know who bought these bags around $date”
Ah yes, product registration. Good to know me absentmindedly not registering is fighting against police tracking and CEO business strategy.
This is an astronomical level of dick-sucking. From a CEO no less
Class solidarity. The rich work together to fuck over the poor. The poor, being poor and having way more people and way less time, squabble amongst themselves.
The rich amplifies and intensity that internal battle so the poor don’t realize that they already won, if they just work together.
You can watch it in action as all these tech billionaires fly out to meet with the presidential billionaire at his mansion and leave token millions in greeting. Im sure this “peak design” fuckwit will join them, given the chance.
So its merely attempted snitching. The CEO failed at it, but I’ll still give his company full credit for trying, and never buy one of their products ever. I hope they go bankrupt.
Pretty much any Peak Design product has a alternative that is on par in quality and usually cheaper. Their bags, strap and clip system, and their tripods. You may want you to look into those next time you’re shopping.
Edit: PetaPixel interviewed him and he came across as a massive douche.
Okay can you recommend me a bag?
Yes. What are you looking for? School? Commuter? Hiking? Photography? What types of items will you carry? What’s your budget? Tolerance for weather?
I need to carry full waterproofs and a bunch of little tools, plus water and food. Can think of it as a work bag for horticulture that will be taken to different sites. Perhaps study materials as well, but at that point maybe I should be using different bags? Budget, well, I don’t mind spending a bit but I don’t understand how expensive some stuff is nowadays.
I used to use an Osprey Farpoint 40 until it broke, I replaced it with the new model but it’s not really suitable as it lacks any internal organisation. I’m pretty disappointed with it really, but I’ll keep it for carry-on luggage. Not that I travel much.
Peak Design backpacks are really catered to photographers or people who think their bags are cool by virtue of looks or brand. Based on your description, it sounds like you only care about the organization aspect your backpack gives you. Peak Design and similar bags are expensive because they have lightweight, strong materials and provide security to expensive equipment. I think $200-$400 is a typical range for a high-quality camera backpack. I have no experience with your use case to be honest but Peak Design isn’t where I’d start with and I’m not sure if you even need a camera bag.
In case you do, here are my recommendations similar to your Osprey 40 but in the camera bag/organizer realm.
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36L, Excellent support, straps, and weight distribution: https://www.bhphotovideo.com/c/product/1363017-REG/mindshift_gear_364_backlight_36l_backpack_woodland.html
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40L, Good Strops, Outdoor Design, You may need to buy dividers/inserts separately for this bag. Top pocket great for quick access: https://www.bhphotovideo.com/c/product/1765863-REG/shimoda_designs_520_129_action_x40_v2_backpack.html
Hope this helps
I guess I’m unlikely to be carrying a camera, that’s true. Thanks for the advice though, I’ll have a look at those bags.
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Honestly I vastly prefer having my storage organization blocks separate from the bag. More modular.
Yes I agree, but I do miss the front compartment. I guess I need to shop for the internal organisers now?
Best organizers I’ve ever used were made by F-Stop. They make backpacks that are designed for their modular camera and cine gear blocks. My Osprey bag was built and designed better but I still love the organizers. The blocks are really expensive unfortunately. Cheaper Amazon camera blocks get you most of the way there.
Was anyone saying that the bag company was tracking the guy? It sounds to me like this is just a quiet way to confirm that it was their bag in case all the comments about this being the new hot fashion play out.
No, but the CEO of Peak Design called the police to say that he recognised the bag as one of his company’s and promised to do whatever he could to help track the CEO-killer down.
He just couldn’t help because V1, unlike V2 of the bag, doesn’t have a unique serial number on it so he wasn’t able to supply a name and address after all.
“Don’t worry,” say Peak Design in their announcement, “if your bag is stolen, you can contact us so we can delete your personal data and you won’t get reported to the police erroneously.”
It turns out that Peak Design are very keen to be on the cops’ side on this one. Maybe they think they have more CEO customers than healthcare insurance denial victim customers.
I’m not sure that’s the publicity win they seem to think it is.
People are so misinformed here. I bought a v1 long time ago in like 2018 from a local store. Paid cash no one asked my name and it has a unique serial number.
I know this because it has some discoloration that I recently found out was a known issue with the color I bought. I hit them up and told them I bought it in 2018 from a local store and don’t have the receipt.
They just asked for pictures and my information like name and address to send the replacement.
Instead I asked for credit since the V2 isn’t the exact same. They said ok and gave me the credit for the full price of a new one. Super easy.
How is that misinformed? The V1 does not have unique ids automatically tied to the purchaser when purchased direct. The v2 does.
I wonder is this will help or hurt the sales of that particular backpack. Could be a break even.
Definitely help
I already don’t understand why anyone would overpay for a “designer” anything - I know their reasoning, it’s just stupid though. So I extra can’t understand why anyone would buy an overpriced, analog product that goes out of it’s way to digitally track you. I mean my phone I get, but a bag? I can get a bag dirt cheap that won’t tell the company or cops where I am.
It doesnt digitally track you. It’s tag has a number that they record with your name when you purchase, even if you don’t register the warranty.
I don’t have a peak bag, but I do have osprey and chrome, which honor lifetime guarantees. Their (not old) bags have codes inside that are used in case of repair/replacement.
Osprey is fantastic. It seems like a lot of people in the hiking community scoff at them, either for being too expensive or not ultralight, but it’s really hard to beat their promise to fix any bag, no questions asked. I have the Atmos AG 65L, and it’s great. It literally has everything I think I could possibly want in a bag I have to live out of for a week.
I am always keeping an eye out for used ones or clearance prices, I never paid full price for mine. And the ultralight crowd is always hard to please, it’s not like their bags are heavy, but all it takes is some buckles and zippers to be “too heavy” lol
I have never found a better brand for ergonomics and comfort. I have the Fairview 55 and Farpoint 70, specifically because I love the zip off daybag design.
