Maybe, but it’s still lacking all the logic I was talking about.

The twitter account stuff actually has bonuses but no real negatives. A position is usually created to deal with the engagement so someone gets hired, people see random tweets that are sometimes amusing but if they’re not you can ignore them with no effort, and the company gets to advertise while keeping it in-house and the costs way down in comparison to traditional advertising.

This decision has no positives and all negatives.

I don’t understand what the logic was behind this decision. Like… literally no one wins.

1. Baristas are handed extra unnecessary and tedious as fuck work

2. Customers are just confused but also having to wait longer because that little bit of writing adds up with everything else. Then there’s the fact you typically just look for your name, now you’ve got extra written text to throw you.

3. Corporate doesn’t make as much profit because pen costs are gonna rise and wait times are gonna extend

Like… who the fuck was this for?